Every MINI Family member shares the same design DNA, but how do you stay true to MINI’s iconic past and shape strong characters for the future at the same time?
Let the MINI Design Team talk you through the inspiration and motivations behind the new design language for the MINI family of the future.
You’ll discover the roles that forward-looking design, digitalisation creating an intensive user experience and a responsible mindset played in the development of the new models.
Discover more: https://bit.ly/3xts3Oc
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