TOYOTA

Beyond Zero | Design to go beyond expectations



Designers at ED2 live in a world five to ten years from now. Meet Ian Cartabiano, President of ED2, Toyota’s advanced European design centre.

As part of our Beyond Zero documentary series, Ian explains how his team creates change by designing provocative, bold ideas that not only reflect society and the world around them but also make a statement.

Whether it’s the use of sustainable materials, how customers interact with products, or what powers them, their ideas are born to take Toyota beyond expectations and to change the world. A better world Beyond Zero.

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