This ident taps into Citroën’s heritage, showing an unmistakably French aesthetic, resembling a quaint French street, with a soundtrack to match, only for viewers to realise through the characters regional accents that the setting is actually quintessentially British!
The idents highlight Citroën’s new brand connection with the UK public, ‘The French Car that Speaks Your Language’ and by doing so, deliver messaging that is ‘Inspired by You the UK public. Catch these on TV in 2021 on Dave during primetime.
