As the pace of electrification accelerates, Toyota expects to sell 5.5 million electrified vehicles a year worldwide by 2025, with a line-up of 70 models, including 15 zero emission vehicles (ZEV).
Toyota is a “full line-up” manufacturer of vehicles, including Hybrid, Plug-in Hybrid, FCEV and BEV options, that can bring electrified mobility to all customers. This multipath approach allows Toyota’s customers in countries and regions worldwide, to reduce their carbon footprint today, no matter what their local infrastructure, environment and daily needs might be.
Toyota forecasts 90% of its Western European sales will be electrified vehicles by 2025, of which at least 10% will be ZEVs. This figure will increase to 100% electrification by the end of the decade, with at least 50% ZEVs, or greater if market demand and infrastructure permit it. By 2035 a full 100% reduction in new vehicle CO2 emissions, potentially earlier in some individual national markets, is Toyota’s target.
The elimination of carbon emissions figures strongly in Toyota Motor Europe’s commitment to achieving complete carbon neutrality in Europe by 2040.
As an important step towards complete carbon neutrality, all manufacturing sites in Europe will be carbon neutral by 2030. It includes minimising energy consumption wherever possible, switching to green energy, and implementing kaizen innovations to reduce CO2 or eliminate it entirely.
By 2035, Toyota aims to reach 100% CO2 reduction in tank to wheel emission, and by 2040 latest, activities outside of the company’s direct control, such as upstream supply and logistics, should be carbon neutral.
In the spirit of its pioneering predecessors, the new Prius represents an essential element of Toyota’s vision to reach zero carbon emissions by offering customers more choices to reduce their environmental impact in line with their local needs and possibilities.
Toyota is committed to leaving no motorist behind on the journey towards carbon neutrality. Hybrid already has proved a practical steppingstone in the growing trend towards electrification, emphasised by a record high 72% of electrified vehicles sold by Toyota Motor Europe in Western Europe in the first five months of 2023.
With most Toyota models now featuring a Hybrid option, the next practical way to increase electrification for customers without easy access to the relevant infrastructure is Plug-in Hybrid technology. The new Prius, available exclusively as a Plug-in Hybrid in Europe, caters to their needs by offering enough range for daily EV driving, in combination with Hybrid convenience for longer journeys or when charging is not available.
The infrastructure to charge a battery electric vehicle (BEV) or fuel cell electric vehicle (FCEV) is still evolving globally, including in Europe, and many areas lack practical solutions for those customers wishing to move faster towards greater electrification. The new Prius is a pragmatic solution which bring EV daily driving within reach, whilst its efficient use of resources means the batteries in six Prius Plug-ins use the same amount of precious raw material as just one 80 kWh BEV.
