Since the very beginning of the development of Renault’s first electric models, a series of new and fascinating questions have arisen about the characteristic silence of the way they work. How do you warn pedestrians of the approach of a vehicle that has an engine that makes almost no noise? How do you produce an audible warning that is both effective and benign? How do you create a signature sound design for electric vehicles that is exclusive to the brand? Laurent Worms, the Audio Strategy Manager at Renault Group, tells us about the process for creating what is known as a VSP. And to explore the voices of the electric vehicles of the future, a visit to Renault Group’s long-time partner, Ircam (Institute for Research and Coordination in Acoustics/Music), is a must!
« Renaulution » Renault Group’s recently unveiled strategy is an ambitious transformative program, moving from volumes to value.
Welcome on board our #Renaulution journey! 🚀
We invite all passengers to fasten their seatbelts and get ready for a #mobility that is reinventing itself.
Here the future is #electric ⚡
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