TOYOTA

Hydrogen Illuminations – behind the scenes of our hydrogen powered light projection



Hydrogen Illuminations – behind the scenes of our hydrogen powered light projection

When we first started looking at this project some of the obstacles we were going to face might have made what we’re doing impossible you know we’re right at the beginning of the world’s hydrogen Journey the spectacle of converting a building and seeing the projections first time you see something like that

Is pretty incredible we’re here in the middle of a city deploying hydrogen that’s really not been done before on this scale oh wow look at that it always started here right amazing yeah to think that this had looms industry textile and the birthplace of of toyoto motor

Corporation that was the start of the first transformation from Loom Company to the automotive giant that we are today one of the fundamental pillars of the Toyota culture has been challenge if we could move from a loom manufacturing into automobile manufacturing everything as possible what better place to draw on

That inspiration and use this place as a backdrop and a canvas to Showcase what we can do with hydrogen absolutely what we set up here today are two hydrogen powered Toyota generators they’re powering this entire shoot here the 14 high power projectors lighting up the building over there we’re powering

All the lighting around the edge here powering the food Tru we’re powering the forklift that’s doing all the vehicle mov movement in sight build yeah was amazed to find out that we were the first to be powered by hydrogen generator very privileged very proud you start it up and you’re waiting

For the engine to kick in and then suddenly realize it’s ready to go and it’s silent hydrogen is the fuel that everyone’s looking towards and where you’ve got an electric vehicle you can have a hydrogen vehicle be able to actually bring along a forlift truck that’s got a hydrogen fuel cell that can

Operate here is fantastic this building’s really been sort of a focus of a time that Toyota had to evolve really seems like it’s another point of evolution in Toyota’s Journey for me though I think it’s just the narrative that goes with it knowing the history with Toyota and looms and how

They started out but then seeing that brought to life on the front of the building this textile business that used to be here unfortunately maybe it didn’t evolve in the right way you need to have those new areas of your business which are innovating which are developing so the hygiene is completely it’s

Electrolyzed from wind and solar energy if we don’t make tangible steps along the road to Net Zero now then we’re just going to delay ever getting there I have a huge respect for Toyota in having been investing into hydrogen for so long they’ve stuck at it for that Vision you

Know I mean why else would you put so much money into something unless you just had a belief about It now that we’ve been able to to deploy a tube trailers worth of hydrogen on a deployment like this we could then go right we’re going to scale up get bigger deploy more I don’t think there’s any reason why large Productions couldn’t be powered by hydrogen everything’s been

Seamless from the off nothing’s happened differently to what we always do which is only a good thing they’ve made huge numbers of their patents open and free for others to go use it’s thanks to Toyota that you’ve got the Technologies here today that we’re seeing behind us

If we really want to support having a world that is healthy to live in we need to take the first steps Now

Go behind the scenes of our hydrogen powered light projection and hear from some of the experts involved in the spectacular project.

Historic Oldham landmark Booth House was the backdrop for a lighting projection spectacle showcasing practical usages of hydrogen power and depicting the rise of Toyota from a family weaving firm to a global manufacturing giant.

The 19th century building was the focus for the highly complex and technically advanced location shoot earlier this year. The event was significant in being powered entirely by ‘green’ hydrogen, aligning perfectly with the film’s theme of Toyota’s progress towards a future carbon-free society.

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