Arnaud Belloni looks back on 33 years of Renault Clio advertising
Cleo fits exactly with my professional life because I started working in 1990 so I’ve been working for 33 years and creating advertising movie nearly since 33 years there are several things that stand out for me in the CLE advertising Saga the first time we saw the Cleo
Bakara I think it was on Cleo phase one again not expensive enough nicer with the very cool Emir in the same attitude as she has everything for a great car there are at least two uh that for me uh are absolutely iconic movie the famous get up get up get
Up based on a very simple creative gimmick the car drive past and all you hear from the car is the chorus of chbs Brown music get up get up then of course there’s the absolutely crazy advertising Saga it’s in UK it’s papy Nicole that’s an iconic
Saga I love that Saga obviously out of modesty I don’t want to include in the list of the iconic movies the one that I’ve made since 2020 uh but I really like one of these uh it was the one where we covered um the uh music from
The bugles called video kill the Radio Star The energy is changing it’s becoming an hybrid but the love is still there we wanted as always an iconic music we have chosen azur I say it with the French Accent but that’s not enough we have a surprise we’ve given CTO blanch to a rap artist who has written an hybrid track for us his name is Sila that’s the surprise of the year for the Cleo 33 anniversary of Advertising
Arnaud Belloni, Global CMO of #Renault, looks back on 3 decades of Renault
Clio advertising memories — the iconic stories that have marked the history of
the model, as well as a sonic surprise for its 33rd birthday in 2023.
#SpoilerAlert
