Behind the design: How Nissan’s hyper concept cars came to life | #Nissan
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How do you design for different personalities, needs and lifestyles?
Nissan Senior Design Director Ken Lee chats with our designers about the hyper concept cars revealed at the Japan Mobility Show 2023, touching on how they put themselves into the shoes of the people they design for and how they take inspiration from the world around them.
Click for more insights from the designers: https://www.nissan-global.com/EN/STORIES/RELEASES/driven-by-connection-designed-with-inspiration/
Discover more about the hyper concept cars here: https://www.nissan-global.com/EN/INNOVATION/TECHNOLOGY/TOPICS/JMS_2023/
#Nissan #Design #ConceptCar #EV #BehindTheScenes
00:00 Introduction
00:54 Designer Introduction (Physical concept cars)
02:37 Nissan Hyper Punk concept
04:46 Nissan Hyper Force concept
08:02 Nissan Hyper Tourer concept
10:41 Designer Introduction (Digital concept cars: Nissan Hyper Adventure and Nissan Hyper Urban)
11:31 How experiences shape how you design?
14:23 Advantages of designing a digital concept car?
14:54 Differences from studying design to work experience?
16:09 How do you design for users?
17:01 Designing with sustainability in mind
17:55 Impressions of the concept car reveal
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