BMW Innovation Insights. Augmented Reality Ride.

Welcome to a special new BMW video series! Join us as we explore early-stage concepts and technologies that showcase BMW’s commitment to shaping the future of mobility. Today, we visit the BMW Group’s Research and Technology House in Garching to learn about the engineers’ successful integration of AR glasses in the car and the resulting potential to transform the driving experience.

In this episode, Chris meets AR expert Wolfgang, to learn more about how these advanced glasses can enhance both driver and passenger experiences.

What You’ll Learn in This Episode:
0:00 BMW Innovation Sites
0:52 Relevance of AR Glasses in the car
1:40 BMW Group’s progress on AR Glasses
2:25 Hands-on Demonstration

Expert: Wolfgang Haberl
Field: Research User Interface

For a closer look at BMW’s augmented reality glasses application and more details on how AR technology, check out this link:

https://www.press.bmwgroup.com/global/article/detail/T0438824EN/generative-ai-augmented-reality-and-teleoperated-parking-%E2%80%93-the-digital-experience-in-the-bmw-of-the-future-at-the-consumer-electronics-show-ces-2024?language=en

#BMW

BMW iX2 xDrive30:
Mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 17.7 – 17.6 kWh/100 km; CO₂ emissions combined: 0 g/km; CO2-class: A