It’s the opposite problem, really. Not investing into a more diverse lineup of viable products and just hinging core brands on platforms that reached their peak popularity a decade ago. They should’ve been prepared for the moment the V8s were going to go, and are instead left with skeleton brands of old or soon to be dead models.
Expert_Mad
I think Chrysler/Dodge is just about finished as a company. Jeep and Ram will survive since they have a solid customer base and will be fine. They don’t understand how to make reliable cars and actually have some semblance of build quality and I would honestly argue it’s been that way since about 1987.
Of course, this could be the Jeep curse where any company connected with Jeep goes under. They already took out Willys and AMC.
Bubbly_Positive_339
Stellantis took a bunch of ragtag brands and tried to group them together. Also, I wouldn’t expect a European to really understand the American car market. Can’t believe this guy still has a job.
BobbyBoogarBreath
My sympathy goes out to the factory workers, and that’s about it.
DeepAsparagus6763
Maybe they should make reliable reasonably priced vehicles that customers actually want. But what do I know, I’m not a CEO…
JXPD
They deserve to go down, been making cheap terrible cars lately, took away what was working, even though what we had was stuff from 20-30 years ago with more and more lipstick
Rapom613
Ditching the v8 and your two highest selling models was a bone headed move. The public put their money where their mouth was and told you what they wanted. Challenger was GROWING In sales numbers ver the past few years despite it being over a decade old. Should have given it and the charger the refresh they deserved, figure out how to continue the v8 option even if only in the top trims
Gullible-Pudding-696
Chrysler is pretty much dead.
Lower_Kick268
Dodge and Chrysler made money by having cool cars for many years. Now that the 300, Charger, Challenger, and V8 Ram nobody gives a shit about them. Jeep is making worse and worse quality cars with the help of Fiat and Alfa, wonder why nobody would wanna buy an overpriced Italian engineered American SUV with none of the benefits of either. Now theyre just selling nothing and the nothing is not selling
swimming_cold
Wasn’t the v8 dying sort of out of their control though? I heard somewhere that the EPA does not like v8s
flibbidygibbit
I’d be down with a 200 cubic inch direct injection V8 with a turbski. It’s everything the kids want: the V8 rhythm, the spooling sounds, the blow off valve. 275-300hp isn’t impossible so it’d be a blast in anything Journey sized and smaller.
Redesign the Hornet around it. Make it rwd with defeatable traction control. Give this Hornet all the luxury features you could stuff into it while keeping the price under $45k out the door.
Make an absolutely irresponsible commercial showing a trio of these hornets (one each red white and blue) in a cloud of tire smoke at a takeover in a major urban intersection at night.
You’d sell the shit out of them to newly minted privates all across the USA at 14% interest.
No_Skirt_6002
*maybe he should’ve made a modern replacement for the extremely outdated and aging Hemi V8 instead of just adding 5 horsepower every year to sell to guys with Pit Vipers on.
anarchyx34
They had two cars that people actually wanted and were still buying in droves on an old, borrowed platform whose R&D was long since paid for, that had virtually no competition, and they… killed it. Unbelievably stupid and short sighted.
Icy_Ad_8548
The new charger is going available in bev and ice with phev but can’t confirm. Im assuming the 3L twin turbo. If its anything like the 4xe it should be very quick. The current version to be released is the daytona scat pack bev. I like how the car actually looks like a retro charger more then before
5141121
Even without the v8s, they could probably do better by just not making shit vehicles. I’ve been trying to get the front bumper clips on my JGC fixed since almost day 1, and the head unit software (probably firmware bugs, too) is absolute shit. I’ve got a dent in the rear bumper I need to get fixed and I’m washing my hands of this shitbox.
tronaldrumptochina
Other car companies are making the switch to electric/smaller engines much better than mopar, specifically.
Mopar’s problem is that they are cold-turkeying the V8 instead of slowly weaning customers off onto better hybrids.
robbycough
Chrysler is currently selling, what? A minivan? And Dodge has been reduced to two SUVs- one of which is ancient. What the fuck was expected here?
OlDirtyTriple
Isn’t there a 300 day supply of 392 Wranglers or something?
It’s not the lack of V8 powered vehicles for sale, it’s the price. Who pays 100k for a damn Wrangler?
Puzzleheaded-Ad2735
And now you can’t get an auto with the Pentashart Wranglers
admiralvee
It may be an unpopular opinion, but I absolutely love my Chrysler Pacifica. I really wish they’d just start making electric vehicles that are basically just like their ICE counterparts in terms of design. Just a normal looking car/van/truck/etc.
Latios19
They thought people were willing to pay 70-100k Jeeps… Truth hit them hard! Time to readjust and gain the market back!
kilertree
Why don’t people understand CAFE and that stellantis paid 200 million in fines.
Black_Fish1
Don’t worry. He will get 80 million dollars and a bunch of stock before he’s fired.
titsmuhgeee
Dodge sold the *shit* out of Challengers and Chargers, then killed them to only be left with the Hornet and Durango (besides RAM).
You kind of have to make cars in order to sell them.
BrendanM99148
Lee Iacoca cant save you this time chrysler. Your grave has been waiting since like 1979…
Anteater_Reasonable
I’m not a CEO nor very smart, but here’s what they should do: Resurrect the Eagle brand as a less douchy outdoorsy company than Jeep, but sell it at Jeep dealers to draw in a more crunchy granola demographic. Think American Subaru with more hybrid offerings. Kill Chrysler. Rebadge the Pacifica/Voyager as an Eagle and put lots of plastic body cladding on it, lift it 1.5”, and make it AWD. Call it a crossover. Sales success. You’re welcome.
Hongadingalongus
Good. About time those arrogant nut jobs learned their lesson and stop making crap cars.
Hongadingalongus
The rental companies are the only things keeping this dinosaur alive.
Big-Perrito
Don’t get me wrong, I have a lot of respect for Dodge and Chrysler’s history, but in the past two decades, the only thing remotely impressive they’ve offered was essentially a rehashed Mercedes-Benz chassis with an American V8 thrown in. They’ve done next to nothing to maintain their presence in that segment. Instead of developing a new V8 over the years, they’ve just kept recycling the same old product, year after year.
They got stale and now they have no new V8 to offer. Dodge customers don’t give a shit about little economy cars or electric. You abandoned your market, and now you’re paying for it.
Jeep and Ram will be fine however.
Mediocre-Catch9580
I don’t think Stellantis has the market cornered on this. Mary Barra is just plain incompetent and Farley seems like he’s making it up as he goes with no plan for success. And their biggest problem is none of them are in touch with their customer base. They have their ivory towers and their millions and their yes men and they’re happy. As long as the US government keeps giving them free money, why should they change?
JJMcGee83
That title is so poorly constructed. I know this is a repost so I’m not pointing it to you but it’s disappointing.
![The only [Chevrolet SSR] painted orange from the factory!](https://www.evshift.com/wp-content/uploads/2024/10/aa8ryqqhaksd1-770x515.jpeg "The only [Chevrolet SSR] painted orange from the factory!")
![The Porsche 936/77, the winner of the 1977 24 Hours of Le Mans and my all time favorite car [800x574]](https://www.evshift.com/wp-content/uploads/2024/10/zxy92ghasjsd1-770x515.jpeg "The Porsche 936/77, the winner of the 1977 24 Hours of Le Mans and my all time favorite car [800×574]")
31 Comments
It’s the opposite problem, really. Not investing into a more diverse lineup of viable products and just hinging core brands on platforms that reached their peak popularity a decade ago. They should’ve been prepared for the moment the V8s were going to go, and are instead left with skeleton brands of old or soon to be dead models.
I think Chrysler/Dodge is just about finished as a company. Jeep and Ram will survive since they have a solid customer base and will be fine. They don’t understand how to make reliable cars and actually have some semblance of build quality and I would honestly argue it’s been that way since about 1987.
Of course, this could be the Jeep curse where any company connected with Jeep goes under. They already took out Willys and AMC.
Stellantis took a bunch of ragtag brands and tried to group them together. Also, I wouldn’t expect a European to really understand the American car market. Can’t believe this guy still has a job.
My sympathy goes out to the factory workers, and that’s about it.
Maybe they should make reliable reasonably priced vehicles that customers actually want. But what do I know, I’m not a CEO…
They deserve to go down, been making cheap terrible cars lately, took away what was working, even though what we had was stuff from 20-30 years ago with more and more lipstick
Ditching the v8 and your two highest selling models was a bone headed move. The public put their money where their mouth was and told you what they wanted. Challenger was GROWING In sales numbers ver the past few years despite it being over a decade old. Should have given it and the charger the refresh they deserved, figure out how to continue the v8 option even if only in the top trims
Chrysler is pretty much dead.
Dodge and Chrysler made money by having cool cars for many years. Now that the 300, Charger, Challenger, and V8 Ram nobody gives a shit about them. Jeep is making worse and worse quality cars with the help of Fiat and Alfa, wonder why nobody would wanna buy an overpriced Italian engineered American SUV with none of the benefits of either. Now theyre just selling nothing and the nothing is not selling
Wasn’t the v8 dying sort of out of their control though? I heard somewhere that the EPA does not like v8s
I’d be down with a 200 cubic inch direct injection V8 with a turbski. It’s everything the kids want: the V8 rhythm, the spooling sounds, the blow off valve. 275-300hp isn’t impossible so it’d be a blast in anything Journey sized and smaller.
Redesign the Hornet around it. Make it rwd with defeatable traction control. Give this Hornet all the luxury features you could stuff into it while keeping the price under $45k out the door.
Make an absolutely irresponsible commercial showing a trio of these hornets (one each red white and blue) in a cloud of tire smoke at a takeover in a major urban intersection at night.
You’d sell the shit out of them to newly minted privates all across the USA at 14% interest.
*maybe he should’ve made a modern replacement for the extremely outdated and aging Hemi V8 instead of just adding 5 horsepower every year to sell to guys with Pit Vipers on.
They had two cars that people actually wanted and were still buying in droves on an old, borrowed platform whose R&D was long since paid for, that had virtually no competition, and they… killed it. Unbelievably stupid and short sighted.
The new charger is going available in bev and ice with phev but can’t confirm. Im assuming the 3L twin turbo. If its anything like the 4xe it should be very quick. The current version to be released is the daytona scat pack bev. I like how the car actually looks like a retro charger more then before
Even without the v8s, they could probably do better by just not making shit vehicles. I’ve been trying to get the front bumper clips on my JGC fixed since almost day 1, and the head unit software (probably firmware bugs, too) is absolute shit. I’ve got a dent in the rear bumper I need to get fixed and I’m washing my hands of this shitbox.
Other car companies are making the switch to electric/smaller engines much better than mopar, specifically.
Mopar’s problem is that they are cold-turkeying the V8 instead of slowly weaning customers off onto better hybrids.
Chrysler is currently selling, what? A minivan? And Dodge has been reduced to two SUVs- one of which is ancient. What the fuck was expected here?
Isn’t there a 300 day supply of 392 Wranglers or something?
It’s not the lack of V8 powered vehicles for sale, it’s the price. Who pays 100k for a damn Wrangler?
And now you can’t get an auto with the Pentashart Wranglers
It may be an unpopular opinion, but I absolutely love my Chrysler Pacifica. I really wish they’d just start making electric vehicles that are basically just like their ICE counterparts in terms of design. Just a normal looking car/van/truck/etc.
They thought people were willing to pay 70-100k Jeeps…
Truth hit them hard! Time to readjust and gain the market back!
Why don’t people understand CAFE and that stellantis paid 200 million in fines.
Don’t worry. He will get 80 million dollars and a bunch of stock before he’s fired.
Dodge sold the *shit* out of Challengers and Chargers, then killed them to only be left with the Hornet and Durango (besides RAM).
You kind of have to make cars in order to sell them.
Lee Iacoca cant save you this time chrysler. Your grave has been waiting since like 1979…
I’m not a CEO nor very smart, but here’s what they should do:
Resurrect the Eagle brand as a less douchy outdoorsy company than Jeep, but sell it at Jeep dealers to draw in a more crunchy granola demographic. Think American Subaru with more hybrid offerings.
Kill Chrysler. Rebadge the Pacifica/Voyager as an Eagle and put lots of plastic body cladding on it, lift it 1.5”, and make it AWD. Call it a crossover. Sales success. You’re welcome.
Good. About time those arrogant nut jobs learned their lesson and stop making crap cars.
The rental companies are the only things keeping this dinosaur alive.
Don’t get me wrong, I have a lot of respect for Dodge and Chrysler’s history, but in the past two decades, the only thing remotely impressive they’ve offered was essentially a rehashed Mercedes-Benz chassis with an American V8 thrown in. They’ve done next to nothing to maintain their presence in that segment. Instead of developing a new V8 over the years, they’ve just kept recycling the same old product, year after year.
They got stale and now they have no new V8 to offer. Dodge customers don’t give a shit about little economy cars or electric. You abandoned your market, and now you’re paying for it.
Jeep and Ram will be fine however.
I don’t think Stellantis has the market cornered on this. Mary Barra is just plain incompetent and Farley seems like he’s making it up as he goes with no plan for success. And their biggest problem is none of them are in touch with their customer base. They have their ivory towers and their millions and their yes men and they’re happy. As long as the US government keeps giving them free money, why should they change?
That title is so poorly constructed. I know this is a repost so I’m not pointing it to you but it’s disappointing.