Lexus | The Producer
What drives you? There is a popular theory that it takes at least 10,000 hours of focused practice to become an expert in any field. But in Japan, one must devote 60,000 hours to master a craft. These people are called Takumi and it is their expertise that is the guiding hand in the making of every Lexus. We celebrate all those driven by craft and the meaningful moments they deliver.
Learn More: https://www.lexus.ca/lexus/en/about/lexus-brand
