4 new Citroën models are presented as World Premieres at the Paris Motor Show 2024
Rarely has Citroën had so many new models to unveil on a motor show stand. In just over a year, almost 80% of Citroën’s European range will be evolving in major market segments. The Citroën stand thus expresses all the dynamism of a Brand in full revival, based on models which offer affordable mobility solutions, characterful designs and a promise of unrivalled on-board comfort – each in their own specific territories. All the models on display at the press day will feature Citroën’s new styling identity. In an automotive world that is complicated for customers, Citroën offers a simplified experience: whether it be choosing a vehicle on the internet, offering efficient electrified powertrains adapted to individual needs, or maintaining the vehicle.
With a completely renewed and electrified range, as well as innovative solutions for all segments, Citroën is asserting its role as a pioneer in the automotive sector by combining comfort, accessibility and modernity. At the Paris Motor Show 2024, the brand is highlighting a clear vision of the future of mobility, adapted to the varied needs of users, while reinforcing its human and vibrant identity.
Visitors will be welcomed to a warm and colourful stand, identifiable from afar thanks to the ‘Ami Tower’ and animated by a giant screen of over 50m2 highlighting the Brand’s new products. Every day, the stand will live to the rhythm of the Citroën studio, where interviews and podcasts will be conducted with experts, opinion leaders and journalists.
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