Lexus Next Chapter Film Masters Challenge | To Feel Is To Live
To Feel is to Live, tells the story of an artificial being in human form that achieves emotional intelligence for the first time. The Lexus RZ serves as both a companion and catalyst for this emotional awakening.
Director: Alexandre Richard
Alexandre Richard is a Montreal-based director and screenwriter who has filmed and produced several short films – many of which have been screened and awarded at various Film Festivals, bringing Montreal’s creative talent to the world stage.
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Just as the precision of our Lexus vehicles reflects meticulous attention to detail, so does the art of filmmaking, where each frame is carefully crafted to perfection.
At Lexus, we push to inspire as much as we aspire. With this in mind, we provided Alexandre with the platform to showcase his talent and creativity. The brief? 6 hours, on a closed set, with a given vehicle, plus equipment and mentors to succeed, to shoot a 2-minute film that demonstrates his interpretation of the Lexus Driving Signature.
Learn more at lexus.ca/FilmMastersChallenge
En savoir plus à lexus.ca/DéfiMaîtresDuCinéma
